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The Journey from Beach to Global Brand

Maui Jim began in 1980 as a small company selling sunglasses on Lahaina beachfronts before quickly expanding into one of the leaders of the premium eyewear market. Each pair of Maui Jim sunglasses are meticulously hand-crafted using both art and science for optimal visual acuity in all outdoor conditions.

Advanced Lens Technology

Maui Jim's PolarizedPlus2® lenses are widely renowned for their revolutionary lens technology that amplifies vibrant colors while protecting eyes from harmful glare and UV rays. Equipped with color enhancement technologies, these lenses bring your surroundings alive while offering complete protection.

Designed for Endurance: The Durability of Maui Jim Frames

Maui Jim sunglasses are designed with comfort and durability in mind, employing lightweight materials and customized frames that ensure personalized fits that feel tailored specifically for you - making them suitable for everything from casual strolling to extreme sports.

Experience the World in Radiant Color with Maui Jim

Maui Jim sunglasses represent Hawaiian culture with every pair they create, embodying its spirit with every vibrant hue they produce. Maui Jim stands apart from competitors with its dedication to quality, authenticity and aloha spirit - not simply selling sunglasses but providing an experience full of vibrant color! With each pair from Maui Jim comes an island vibe as you live life vividly through vivid hues!

Disclaimer of Affiliation for Maui Jim Products

Please note that Designer Optics Corp Passion For Fashion is an independent reseller of genuine Maui Jim products. We are not an authorized dealer, nor are we affiliated with, endorsed by, or sponsored by Maui Jim or any of its affiliates. The Maui Jim trademarks, logos, and product names are all trademarks of Maui Jim, Inc. or its affiliates. These trademarks are used only to accurately describe the products sold on our website and to denote their origin. Our use of these trademarks does not imply any endorsement or sponsorship by Maui Jim, Inc.


We guarantee that all Maui Jim products sold through our website are 100% authentic and covered by Maui Jim's original warranty. This means that the high-quality eyewear you purchase from us comes with the same warranty protection as if you had bought it directly from an authorized dealer.


Designer Optics Corp Passion For Fashion is committed to providing our customers with high-quality, authentic products alongside transparent and honest service. We are transparent in our business operations and clearly state our independent reseller status. Our goal is to offer you the best products with the full confidence that comes from knowing your purchase is fully warranted by Maui Jim, Inc., under their terms and conditions.


Should you have any questions about our products, the warranty coverage, or your purchase, please do not hesitate to contact us.


Please be aware that while we provide genuine Maui Jim products with intact warranty coverage, Designer Optics Corp Passion For Fashion operates independently of Maui Jim, Inc., and is not an authorized dealer. This means we operate our business under our own policies and standards, with the utmost respect for the Maui Jim brand and the quality it represents to our customers.

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