United Colors of Benetton

Who doesn’t want more colors in their wardrobe?

This eyewear brand is all about colors! It all started with siblings, Gilberto, Luciano, Giuliana and Carlo Benetton banding together to start the clothing brand in 1966. In the following years, they expanded their lineup to shoes, accessories and eventually eyewear. Their iconic eyewear, with its vintage shapes, thin silhouettes, and bright colors is instantly recognizable. The Benetton eyeglasses exude a sophisticated and timeless character that appeals to both younger and older customers. From bold confection of pink tones to darker hues, and thicker to slimmer styles, there’s something for everyone. Each frame combines Benetton’s signature style of elements–easy, cosmopolitan, and ageless. A fun, contemporary take on femininity, one that is too hard to ignore. Choose your pair from the bright selection of eye-catching styles, and be assured your favorite frame won’t go out of style anytime soon.