Polo is an iconic Ralph Lauren brand known for its preppy and sporty look, as well as quintessential good taste.
You can count on the brand to be traditional, tailored and classic. The Polo eyewear is no different.
Designer Ralph Lauren began his design and fashion career creating and selling wide neckties emblazoned with his iconic polo pony and rider in 1967. When retailer Neiman Marcus bought 1200 neckties, the Polo legacy was born, and Lauren launched his menswear line, which began with clothing and eventually branched out in other areas, including accessories such as eyewear.
The company was originally known as the Polo Ralph Lauren Corporation, and the Polo brand was the company’s flagship brand. Eventually the Polo name was dropped in order to promote the extended line of Ralph Lauren products. The Ralph Lauren brand is on the Forbes list of most valuable brands today.
Ralph Lauren and his design staff oversee all product designs, including eyewear, before they go into final manufacturing and marketing.
The Polo eyewear collection of Ralph Lauren is now produced in collaboration with the Luxottica Group from Milan. The agreement between the two companies was a milestone collaborative effort that allowed Luxxottica to design and produce prescription frames and sunglasses for worldwide distribution, and this agreement extended the Polo brand worldwide.
The Polo brand regularly reaches out to a myriad of cultures and activities around the world to find design inspiration and bring it back to its eager customers. This pursuit of diversity is found in the Polo eyewear line as well. Whether the inspiration for eyewear comes from the western states of America or the Tartan weave of Scotland, you can always find the iconic pony emblazoned on the frames.
Taking inspiration from other cultures is not without risk. Polo Ralph Lauren was sued by the Cowichan tribe from Vancouver Island in British Columbia for trying to use their name on a product style. Polo Ralph Lauren lost the suit, but that’s the nature of Polo Ralph Lauren. It’s about reaching out, exploring and stretching yourself with new pursuits.
You can count on Polo eyewear always taking risks and landing on the cutting edge of design. The character of these sunglasses and eyeglasses is about glamor, prestige, luxury and high quality.
Polo eyewear comes in a variety of frame materials and lenses, and there are glasses for men and women. You can find metal, plastic and semi-rim frames in a variety of colors. The Polo brand of eyewear is moderately priced; however, the purple line represents the highest end of designer eyewear in the Ralph Lauren line.
When you choose your Polo glasses by Ralph Lauren, you are choosing to classic good taste with a sporty edge.