If you love a good story about an underdog that makes it big, then Juicy Couture brand’s success story is one you’ll want to know.
Juicy Couture is reminiscent of what you think of as LA energy and fashion from California, and the Juicy Couture brand began over two decades ago by offering whimsical, fun and feminine style that was casually comfortable. Even the Juicy Couture logo – two Scotties, three hearts, a banner, and a signature reading “Love, P&G” – was full of whimsy. Over the years, as the Juicy Couture brand grew, it began to develop other product lines as well, including fashions for girls, babies and men. Eventually the brand expanded into accessories, including eyewear.
The entire focus of the Juicy Couture brand has been comfort. Combine this comfort with quality manufacturing and leading edge design, and you have a brand for stylish ease of wear. That’s Juicy Couture! What could be more perfect for anyone on the go?
Two friends, Pamela Skaist-Levy and Gela Nash each chipped in $100, and with a total of $200, began their brand known as Travis Jeans in 1995. The jeans were designed as maternity pants; it was important that they be attractive but comfortable. The Travis Jeans company became Juicy Couture in 1996, and in 2003, the women sold the company for $53 million dollars.
During that time, Juicy Couture became hugely popular with women seeking comfortable style and with celebrities who wanted the same comfort. Paris Hilton, Jennifer Lopez, and Britney Spears have all sported Juicy Couture fashion. Its casual comfort enticed celebrities like Eva Longoria to wear the brand’s classic tracksuit while traveling from airport to airport.
Consumers have discovered that the Juicy Couture eyewear line, which opened in 2002, offers the same causal comfort they have come to love about the clothing in the same line. With a variety of frame styles and colors for men and women, Juicy Couture offers fun and affordable fashion in eyewear. Juicy Couture offers aviators, cat’s eyes and wayfarers in the sunglasses line; each design is elevated to new heights by using traditional hues and bright pops of color, as well as trendy materials for detail work on the temporal pieces of the eyewear. Frames made of wire are also available.
The lens types in Juicy Couture eyewear are available in single vision, bifocal and trifocal, and progressive versions. You will find comfort and practicality in the diverse availability offered by this trendy brand.
The eyeglasses in the Juicy Couture eyewear line come in an array of fun and flirty glasses that can fit your prescription eyewear needs. Best of all, the prices for Juicy Couture eyewear will likely fit your budget, too.