Jennifer Lopez, or JLo, is known for her fresh sex appeal and sense of confidence
JLo’s appeal conveys in her music, movies and personal life. Lopez wants you to have that same sense of confidence and to “indulge in sophisticated glamor,” which is the sentiment of her eyewear line. Jennifer Lopez’s JLO fashion brand designs, among other things, women’s eyeglasses.
Lopez says that she has always loved designing clothes and accessories. Capitalizing on her fame, Lopez founded an American lifestyle brand in 2001 under the Sweetface Company label. The intent of this line was to provide fashion and accessories for women of all ages.
Lopez had entered into business with Andy Hilfiger, and she has regretted this decision because she had no control over the products. She was merely the inspiration for products, and she had little or no say in design or quality, which led to her disappointment. Her intent had been to offer higher quality items than what was being produced.
Lopez has now partnered with Tommy Hilfiger to create luxury fashion and products that a woman could wear from head to toe. Today Lopez still has creative control of the products carrying her name, as she promotes her luxury label and sense of fashion style. Lopez is quoted as saying, “I want to offer clothes that are wonderfully designed and will fit women of all sizes. Everybody gets to be sexy.” She will be continuing and expanding the lifestyle brand she began.
That’s the intent with the design of her eyewear, which is manufactured exclusively for women. Lopez takes a personal interest in the design and selection of her eyewear line, and her attention to detail is evident.
The JLO brand offers a variety of eyewear for all occasions. The JLO sunglasses trend toward larger lenses, even in the aviator styles, and they convey the sense of sophisticated glamor intended. There are a variety of frame and lens choices. Daily prescription eyewear choices include smaller lenses, and an amazing array of color choices and textures for the frames.
Lopez has made conscientious decisions about her eyewear. In addition, JLO offers attractive readers with magnifier inserts; similar reader sunglasses are also available. Suddenly reading on the beach is not only an enjoyable past time, but you’ll look great as well! The glasses are also perfect for glancing at maps while you’re driving. Oversized arms on the eyeglasses are open for improved visibility.
JLO eyewear is not only attractive and well thought out in design, but the quality is good, too. Many of the brand’s customers have become repeat customers who purchase multiple pairs of eyeglasses. Women are huge fans of the quality, the style and the price.