Bongo speaks to innovation, style, and youth.
This brand conveys an attitude of laid-back coolness combined with light hearted, buoyant, and sexy independence. The Bongo brand markets itself as “Young Hollywood with a splash of California Cool,” and they consistently deliver their version of fun style and panache with every product they create.
Part of the Iconix family (think Joe Boxer, London Fog, Ocean Pacific) of popular clothing and apparel brands, Bongo got its start in 1982, quickly becoming known for trendy denim products for the junior consumer. Since then, the brand has grown to include apparel, including fashionable and sturdy eyeglasses. The Bongo style premise is based on layering for casual comfort and fashion. Bongo provides leading edge creativity in their designs, and it’s obvious this brand is here to stay; this is also true of their eyewear line, which of course, works well as one of the Bongo layers of style.
In addition, Bongo eyewear is no stranger to innovation. In fact, the Bongo brand leads the eyewear industry in its willingness to create new styles, all the while continuing to maintain their high standards for quality craftsmanship and design. For example, Bongo has recently experimented with the design of newer temple pieces that curve out and away from the eyepiece. This bit of daring creates a fresh and lively look on the face. Of course, Bongo still markets many of their more traditional eyewear styles as well.
You’ve seen the Bongo style on notable celebrities such as Kim Kardashian, Nicole Richie, and Ashley Benson, who have all appeared in multi-media campaigns flashing the Bongo brand. The Bongo brand and its eyewear are designed for energetic, younger consumers from the ages of twelve to twenty, who enjoy social activities in the day, such as sunshine and water, and more activities in the evening (think parties and bonfires). However, any youthful consumer, whether youthful in age or attitude, can wear Bongo eyewear.
The frames, which are designed for men and women, are available in a variety of styles, materials, compositions and colors (including rose, purple, aqua and mint) whether you prefer metal or resin frames. In the Bongo collection of eyewear, you’ll find that you can meet your prescription needs easily. In addition, Bongo eyewear offers a variety of styles of sunglasses. True to their flair for innovation, the Bongo sunglasses convey the same carefree sense of easy-going style found in their other products.
Bongo eyewear is durable thanks to the well-made construction in this brand, and the glasses are made for daily use; that’s a perfect paring of quality and fashion, because you’ll want to wear them every day. They are yours for an affordable price, too.